ROI Forecast Calculator for Digital Marketing Tactics

Digital Marketing ROI Forecast Calculator for Non-Ecommerce Sites

Before starting with your ROI calculations, I would like to take a moment to review the steps prior to getting started:

  • Use one Analytics Platform. I highly recommend Google Analytics
  • Tag your site & pages. You may want to use Tag Manager
  • Identify your conversions
    • Events
    • Goals
  • For non-e-commerce sites, I highly recommend to create Thank-you pages and tag them as Goals.
  • For non-Google products (ie: Facebook, Emails, Social, etc.), I highly recommend using UTM tags using URL builder

Here is an example of an ROI Forecast Calculator Should look like. If your site is properly tagged, you would be able to do this within Google Analytics environment.

Digital ROI Forecast Calculator

Want to learn about attribution modeling