And Tell Your Business Story
And Tell Your Business Story
Are you a business owner that has too much on his plate?
Let me take that burden and help you establish your digital presence.
More than 20 years providing content, marketing strategy and leadership for B2B and manufacturing companies
● Leading global marketing initiatives aligned with corporate and strategic business units
● Working with sales leaders to design the blueprint of integrated inbound campaigns to fuel a +$30 million sales pipeline through acquisition and retention tactics for 16 business units
● Collaborating with product and sales leads to driving brand positioning based on deep customer
segmentation
● Establishing the strategy and execution behind the communication rollout plans for the launch of
new products and solutions
● Act as digital marketing subject matter within the organization to advocate the use of inbound and
automation strategies
● Implementing lead nurturing campaigns and automation streams to move MQLs/SQLs through
the customer’s life cycle
● Partnering with leaders to integrate acquired companies into Chase’s marketing, web, social, and
inbound platforms and methodology
● Managing corporate and subsidiaries' websites to align with the overall digital strategy
● Continuously establishing and monitoring KPIs based on conversion metrics, opportunity values,
ROI, and acquisition costs, using attribution modeling to unveil improvements and opportunities
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